The role of the UTMs is to track campaigns across multiple sites accurately. To learn more about UTM parameters, please use this link.

UTM_Source in Conditional Logic:

UTM_Source is to track the source website that the user came from. If you click on the '+' button and the 'Add Logic Split' button, it leads you to the conditional logic where you can branch steps based on the UTM_source of the client.

Logic split

In the dropdown list of the various parameters, you can find the UTM_source tag, which can be selected and set up all the possible sources and add steps based on it.

UTM_source

You can add as many 'IF' statements as you wish and use various conditions with the UTM_Source parameter. So, based on the URL with the UTM code, you can redirect your users to different flows.

UTM_Medium in Conditional Logic:

UTM_Medium tracks the overall medium (Social, Blog, Search Engine) that the users came from. Follow the same steps that are mentioned for UTM_Source but click on UTM_Medium. Similar to UTM_Source, you can add as many conditions as you wish and branch your flows accordingly.

UTM_Term in Conditional Logic:

UTM_Term is used to identify paid keyword-based advertisement campaigns on which users have clicked. Follow the same steps that are mentioned for UTM_Source but click on UTM_term. Similar to UTM_Source, you can add as many conditions as you wish and branch your flows accordingly.


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