The role of the UTMs is to show if an online promotion happening on an external website is generating clicks or traffic to the page that is being promoted. To learn more about UTM parameters, please use this link.

UTM_Source in Conditional Logic:

UTM_Source is to track the source website that the user came from. If you click on the '+' button and click on the 'Add Logic Split' button, it leads you to the conditional logic where you can branch steps based on the UTM_source of the client.

In the dropdown list of the various parameters, you can find the UTM_source tag which can be selected and you can set up all the possible sources and add steps based on it.

You can add as many 'IF' statements as you wish and use various conditions with the UTM_Source parameter. So, based on the URL with the UTM code, you can redirect your users to different flows.

UTM_Medium in conditional Logic:

UTM_Medium is used to track the overall medium (Social, Blog, Search Engine) that the users came from. Follow the same steps that are mentioned for UTM_Source but click on UTM_Medium. Similar to UTM_Source, you can add as many conditions as you wish and branch your flows accordingly.

UTM_Term in conditional logic:

UTM_Term is used to identify paid keyword-based advertisements campaigns where the users have clicked on. Follow the same steps that are mentioned for UTM_Source but click on UTM_term. Similar to UTM_Source, you can add as many conditions as you wish and branch your flows accordingly.

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